The most common method of customer communication for brands is quickly evolving video. Production of videos is a labor-intensive process with many moving parts. Everything between scripting, casting, location scouting, insurance, and permits, as well as equipment rentals, hair, wardrobe, makeup, blocking, shooting, editing, IT, and bookkeeping. One person simply cannot keep up with the demands and resource requirements of a video production campaign. This is why effective project management and planning for video production are crucial.